Creative Coordination, Project Management and Interior Design

Best Expo Project, Xaver Award 2018

movie by George Solovyev

Client: Russian Copper Company | Project: Designmark Group Creative Team | Partners: Lobby Productions (PT) for Smart Copper concept; Kurt Hüttinger GmbH & Co (GER) for kinetic façade; Design-to-Production GmbH (GER) for façade parameterisation; SYMA-SYSTEM AG (GER) and UFO Group (RUS) for production and assembly; Sila Sveta (RUS) for video mapping 360° and holographics; Gopositron (USA) for VR Chairs; Raduga Design (RUS) for interactive tables; Interfantasy (RUS) for all interactive screens and floor.

How to explain the cooper production process and how to demonstrate its applicability in a user friendly way? This was the conceptual premises used to create this pavilion. Based on the Smart Copper concept, we applied these two initial ideas to new technologies, inside a theatre, where it was possible to experience mines with virtual reality, video mapping to show manufacturing complexes,holography to present projects and products or interactive tables to “play” or to learn. We had a private lounge on the first floor, and offices on the second.

How to explain the copper production process and how to demonstrate its applicability, on a user friendly way? This was the conceptual premises used to create this pavilion. Based on the Smart Copper concept, we applied these two initial ideas to new technologies, inside a theatre, where it was possible to experience mines with virtual reality, video mapping to show manufacturing complexes, holography to present projects and products or interactive tables to "play" or to learn. On the first floor we had a private lounge and on the second one offices.

Photos by George Solovyev

Xaver Award 2108

Kinetic facade - making of