Creative Coordination

Client: Danaher | Project: Designmark Group Creative Team | Partners: MAC for production and assembly

Danaher, through its subsidiaries Kavo Kerr and Nobel Biocare, is a scientific and technological innovator in the field of dental medicine. In 2018, in association with MAC, DMG was invited to participate in the creation of Danaher's main exhibitor (1300 sqm) at the IDS (International Dental Show) 2019. The design consisted of a floating organic banner that encompassed 5 islands occupied by Danaher's subsidiary brands, exhibited together with furniture specially designed for the occasion, conveying the unique and strength proposition of this world leader.